I'm very interested in teaching Digital and Social Media, particularly as related to Analytics, a domain closely related to my second dissertation essay. For that work, I learned how to use HTML mirroring techniques to "download" the content of websites. Relatedly, I've used Python to parse the content from these websites, creating analyzable data files. Using R, I've performed textual analysis on this data, amassing a dataset of 800,000 user-to-user interactions. With these skills, I can teach students how to find, gather, and analyze their own data without having to rely on third-party agencies. I've recently added to these competencies by taking a "short course" through the University of Nebraska-Lincoln's CARMA program on Web Scraping. In addition to my experience teaching a case-based marketing capstone course focused on marketing strategy, I am also interested in teaching how students can leverage consumer-level data in the services marketing domain.


In the Fall Semester of 2018, I taught MKTG 465: Strategy and Planning to a group of 56 undergraduate senior marketing majors. MKTG 465 is the capstone course for marketing students and is typically assigned to senior faculty members because of its heavy focus on "real-world" applications of marketing topics. At the conclusion of the course, I received the following scores on the overall indicators students evaluated:

    • Instructor Performance: 4.86 / 5.00
    • Objectives of the Course: 4.85 / 5.00
    • Learning and Skill Development: 4.83 / 5.00
    • Course Material, Exams, and Assignments: 4.65 / 5.00
    • Other Questions and Written Comments: 4.69 / 5.00
    • Global Index: 4.78 / 5.00


Below, I am including a few comments from the teaching evaluations provided by students. Please feel free to email me for access to the entire document of comments. To be fair, I've also included one of my weaknesses, as stated by a student, at the end.

      • "I think this is Sotos' first year as a professor. The Darla Moore School of Business should learn from him, he's hilarious, young, easy going, and that is how teaching students my age should be. He is the most engaging teacher I've had."
      • "Sotos is one of my favorite professors at USC. He provided relevant information to help make class more interesting, and took the time to really get to know his students."
      • "He is super knowledgeable and interacts with the students in a manner that allows growth and learning. His lectures were interesting and engaging. His office hours were always open to anyone and he was super helpful every time I went to see him. He went above and beyond to help me succeed. His assignments were always relevant and helped every step of the way when certain aspects were confusing."
      • "His strengths are his way to relate the course content to a younger audience. Also, whenever students answer questions he has a natural ability to see the students perspective which makes the environment of the class a lot more comfortable. His ability to do that encourages participation because if a student misunderstood the question and their answer wasn’t right, he re-clarifies what the question is and draws on how that person could have given that answer."
      • "Sotos was an amazing teacher! He made class fun and the material interesting. He was always prepared for class and made interacting with the rest of the class easy. He was a great resource to my group in our project and would provide feedback on our work if we sent it to him before the deadline so we could edit it before we submit it for grading which was so helpful. I would definitely recommend him and would take another class with him."
      • Weakness: "He's a Kanye West fan."