My dissertation work focuses on consumer responses to product and service failures addressed using digital means in traditionally "offline" environments.
RESEARCH Under Review
Research in Progress
Pagiavlas, Sotires and Felipe Thomaz, “User-Generated Service Online: The Moderating Role of Firm Involvement.” Dissertation Essay 2.
Thomaz, Felipe and Sotires Pagiavlas, “Soon We Might All Be Dark Web Denizens: Exploitation of the Customers’ Digital Footprint, the Push Towards Extreme Privacy Measures, and the Loss of Marketing Acuity.”