Curriculum Vitae

Academic Employment

Assistant Professor of Marketing
The Pennsylvania State University, Smeal College of Business
August 2020 – Present

Education

Ph.D. in Business Administration, Marketing Concentration
University of South Carolina, Darla Moore School of Business
August 2015 – May 2020

Bachelor of Science in Business Administration
University of North Carolina at Chapel Hill, Kenan-Flagler Business School
August 2011 – May 2015

Research Interests

Substantive: The impact of regulatory interventions on welfare; consumer safety; bargaining power; product and service failures; online complaint handling

Methodological: Discontinuous growth modeling; difference-in-differences; meta-analysis

Published Research

Pagiavlas, Sotires, Kartik Kalaignanam, Manpreet Gill, and Paul D. Bliese (2022), “Regulating Product Recall Compliance in the Digital Age: Evidence from the ‘Safe Cars Save Lives’ Campaign.” Journal of Marketing, 86 (5), 135–152. Link to article.

Research Under Review

Pagiavlas, Sotires and Stefan Wuyts, “Regulation and Prices.” Under fifth-round review at the Journal of Marketing Research.

Working Papers

Pagiavlas, Sotires and Kartik Kalaignanam, “A Two-Phased Response to Post-Consumption Regulation.”

Golmohammadi, Alireza*, Sotires Pagiavlas*, and Dinesh K. Gauri, “Complaints.”

Lapa, Luciano, Sotires Pagiavlas, and Yige Wan, “Regulatory Investigations.”

Pagiavlas, Sotires, Felipe Thomaz, and Sara Dommer, “User-Generated Service Online: The Moderating Role of the Firm.”

The titles of unpublished research have been changed. A * denotes equal authorship.

Conference Presentations (as presenter)

• 2025 Marketing Science Conference, Washington, D.C.

• 2025 Marketing Strategy Consortium, Columbia, SC

• 2025 AMA Winter Educators’ Conference, Phoenix, AZ

• 2024 Institute for the Study of Business Markets Conference, University Park, PA

• 2024 AMA Winter Educators’ Conference, St. Pete Beach, FL

• 2023 Marketing Area Research Conference, College Park, MD

• 2023 AMA Winter Educators’ Conference, Nashville, TN

• 2021 AMA Winter Educators’ Conference, Chicago, IL (Virtual)

• 2019 AMA Winter Educators’ Conference, Austin, TX

• 2018 Frontiers in Service Conference, Austin, TX

• 2018 AMA Winter Educators’ Conference, New Orleans, LA

• 2017 Southeast Marketing Symposium, Lexington, KY
  
  

Invited Presentations

• University of North Carolina at Charlotte, Belk College of Business (September 2026)

• The National Highway Traffic Safety Administration (June 2021)

• George Mason University, School of Business, co-presenter (October 2020)

• University of Illinois at Urbana-Champaign, Gies College of Business (October 2019)

• University of Tennessee, Haslam College of Business (September 2019)

• Imperial College London, Imperial College Business School (September 2019)

• The Pennsylvania State University, Smeal College of Business (September 2019)

• University of Missouri, Trulaske College of Business (September 2019)

• Syracuse University, Whitman College of Management (September 2019)
  
  

Other Positions

Editor of B2B Pulse
The Pennsylvania State University, Institute for the Study of Business Markets
August 2021 – Present

Honors and Awards

• Marketing Strategy Consortium Junior Faculty Fellow (2024, 2025, 2026)

• Charles Coker Fellowship (2020)

• AMA-Sheth Foundation Doctoral Consortium Fellow (2019)

• University of South Carolina Graduate School Research Travel Grant (Spring 2018, Spring 2019)

• Undergraduate Business Excellence in Marketing Award (Spring 2015)

• Buckley Public Service Scholar (Spring 2015)

• Wade S. Dunbar, Jr. Scholarship (Fall 2014)

• John Duke Baldridge, Jr. Scholarship (Fall 2013)

• University of North Carolina at Chapel Hill Dean’s List (All eligible semesters)

Student Research Advising

Undergraduate Thesis Supervisor, Schreyer Honors College — Olivia Jack
Thesis: “True to Size: Missing the Mark on the Marketing of Women’s Jeans.”
2021 – 2022

Teaching Experience

MKTG 342: Marketing Research
The Pennsylvania State University
2021 – Present

MKTG 465: Marketing Strategy and Planning
University of South Carolina
2018 – 2020

Student evaluations for every section are on the Teaching page.

Service

To the Field

• Ad-hoc Reviewer, Journal of Marketing Research (2025 – Present)

• Ad-hoc Reviewer, Journal of International Marketing (2024 – Present)

• Ad-hoc Reviewer, Journal of Marketing (2023 – Present)

• Submission Reviewer, AMA Winter Conferences (2019 – Present)
  
  

To The Pennsylvania State University

• AMA Marketing Analytics Club Faculty Advisor (2025 – Present)

• Strategic Planning Committee (2024 – Present)

• Smeal Competitive Research Fund Review Committee (2024 – Present)

• Faculty Seminar Series Organizer (2020 – Present)

• Undergraduate Policy Committee (2020 – 2025)

• Departmental Advisory Committee (2022 – 2023)

• Faculty Recruiting Committee (2021 – 2023)
  
  

To the University of South Carolina

• Doctoral Student Association President (2019 – 2020)

• Doctoral Student Association Vice President (2018 – 2019)
  
  

Personal

Mentor and Program Planning Committee Member, Teens Engaging in Aspiring Mentorships and Uplifting Partnerships (TEAM UP)

• A week-long program for at-risk foster youth from North Carolina counties, focused on entrepreneurial leadership, educational planning, financial literacy, and self-sufficiency.
  2008 – Present